Messages
3/30/2023
11 : 14
How to create a comprehensive content marketing plan in a single sentence
Content marketing ideas are everywhere, but strategic plans are in short supply. Most ideas are just a topic ("let's write about x") or a format ("let's make videos") or a
3/21/2023
14 : 54
How to track social traffic in GA4
(with video 🎥)
3/16/2023
14 : 55
This is how to use GA4 to track social traffic
(with video 🎥)
3/8/2023
15 : 34
What should you blog about? Here are 25 sources of fresh topics
Topics are everywhere. But some sources of blog post topics are much more likely to lead to great content. So today we're answering the “what to write about” question with an (almost) complete
3/2/2023
12 : 4
What to blog about? 25 fresh sources for blog topics
Topics are everywhere. But some sources of blog post topics are much more likely to lead to great content. So today we're answering the "what to write about" question with an (almost)
2/23/2023
16 : 44
How to audit your content using GA4
20% of your content gets you 80% of the results. So it's extremely important to focus on these top performers. The problem is that usually, we don't know which articles are the real heroes. To
2/17/2023
8 : 4
The content audit process I wish I’d learned years ago
20% of your content gets you 80% of the results. So it's extremely important to focus on these top performers. The problem is that usually, we don't know which articles are the real heroes. To
2/7/2023
16 : 54
20 things to put on your homepage
(and 5 things to remove)
2/2/2023
12 : 26
The 20 things to put on your homepage
(and 5 things to remove)
1/24/2023
18 : 34
How to see what your visitor is searching for on your website
There are precious few places where your visitors tell you exactly what they want from you. The search box on your website is one of them. Of course, you put it there to help people find things. But
1/20/2023
3 : 4
The Report of Broken Dreams. How to set up Site Search in GA4
There are precious few places where your visitors tell you exactly what they want from you. The search box on your website is one of them. Of course, you put it there to help people find things. But
1/10/2023
17 : 54
How to design a button: 7 tips for getting clicks on your CTA
Getting traffic is only half the battle; getting visitors to act is the other half. The click is the moment of truth and the button itself makes a huge difference. The little things can make a
1/5/2023
12 : 14
7 quick tips for designing buttons that get clicked
(with examples)
12/16/2022
9 : 5
How to find the top path through your website using Analytics
If your website was a city, there would be roads running through it. But do you know which are highways and which are back streets? Today we'll use Google Analytics and GA4 to find where visitors
12/6/2022
15 : 14
SEO vs. Social Media: These are the 9 big differences [Infographic]
+ $60K in free marketing services 🙌
12/1/2022
12 : 24
SEO vs. Social Media: What works best in which channel? [Infographic]
+ $60K in free marketing services 🙌
11/22/2022
15 : 54
How to make an About page (7 best practices and 10 examples)
+ $60K in free marketing services 🙌
11/17/2022
12 : 14
This is probably one of your top pages
+ $60K in free marketing services 🙌
11/8/2022
15 : 54
5 quick ways to make a better webpage
It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.
11/3/2022
11 : 14
This is the biggest difference between good and bad web pages
It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.